Returning Creativity
3 Bronzes, 7 shortlisted
D&AD
2 Wood Pencils
Clio
3 Shortlisted
The Drum
President’s Award & PR
Creativity is key to development, but a study with the Ad Council Research Institute found parents struggle to prioritize it. So, Crayola launched a movement to highlight its importance—by reuniting 50 adults with their own childhood creativity. The campaign featured in-person and cross-channel activations designed to highlight and demonstrate the lifelong benefits of creativity. It turned our art return into a national movement to help adults rediscover creativity’s role in their lives and spark more creative moments with their kids.