This is Magic
1 Silver
D&AD
1 Wood Pencil
The Webby Awards
Winner - Advertising, Media & PR
Nominee - Social
To prove Walt Disney World Resort is “The Most Magical Place On Earth”, we created a unique campaign that turned the camera away from scripted magic and pointed it to the real, unscripted, untouched moments of magic that happen in the parks every second of every day. For the first time ever, we showed the “in-between” moments that real people call magical. To keep the authenticity, the moments were shared the same way real people do. As social stories. Each one shared at the exact time it happened in the park, allowing fans to follow the magic from the moment the gates opened to the closing fireworks. Each moment shared real. Each one unique. Each one a new invitation to “The Most Magical Place On Earth.