Recitweet
1 In book, 1 Shorlist
Creativity Online
Pick of the Day #2
We created the world’s first hashtag that gives you an instant recipe. At the moment of launch, we beat Twitter benchmarks for promoted trends by 100%. The Hellmann’s promoted trend had 23 million impressions, and the promoted tweet alongside it had 36 thousand impressions. The campaign more than doubled the number of Hellmann’s followers on Twitter. Best of all, just 15 days after the campaign launched with minimal media support we saw over 5450 posts using #PreparaPraMim. The campaign reached over 82,5 thousand interactions on Twitter and had tweets with engagement rate 3 times higher than Brazil’s average. This number continues to grow every day as it becomes a natural tool for people to use when looking for mealtime inspiration.