The Egg Hijack
1 Silver
One Show
2 Shorlisted
D&AD
1 Shorlist
Communication Arts
Best in Show
Adweek
Media Plan of the Year
Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. How can we bring eggs (America’s breakfast mainstay) and sausage together more often at the breakfast table? We decided to hijack eggs. Every single egg, ever. And through inventing a net-new technology, pair them with our Jimmy Dean Fresh Sausage product.