$14. Extreme Makeover
1 Shorlisted
We went to the site HomeAway.com and found the 15 least preferred flats. We contacted each owner with a personalized e-mail inviting them for a free Extreme Makeover. The owners that accepted the offer received the visit of a Philips team to substitute all lamps for Philips LED. We took new photos of their flats now better illuminated, taken from the same position/angle of the photos that had been originally posted, without any Photoshop interference. We used these photos to create new ads from February to April 2015 at HomeAway.com We also used them in banners directed to other landowners inviting them to do an Extreme Makeover as well. The banners led users to Philips’ e-commerce.