Crayola
Returning Creativity

Cannes Lions
3 Bronzes, 7 shortlisted

D&AD
2 Wood Pencils

Clio
3 Shortlisted

The Drum
President’s Award & PR

Crayola reunites adults with their childhood artwork.

Creativity is key to development, but a study with the Ad Council Research Institute found parents struggle to prioritize it. So, Crayola launched a movement to highlight its importance—by reuniting 50 adults with their own childhood creativity. The campaign featured in-person and cross-channel activations designed to highlight and demonstrate the lifelong benefits of creativity. It turned our art return into a national movement to help adults rediscover creativity’s role in their lives and spark more creative moments with their kids.

Giovanni Muratori

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